The Importance of Listing your House with a Property
Marketing Specialist
Property marketing specialist are versed in the science of packaging, pricing and aggressively marketing your home. While many agents settle for simply listing your property in the Multiple Listing Service, I consider the sale of your home to be a new product launch that requires a proven marketing strategy and brilliant execution. My Three-Tier Property Marketing Plan includes:
Ø Packaging and cosmetically enhancing your
to maximize the selling price and the return
on your investment.
Aggressively marketing your property through proven, highly effective marketing channels.
Ø Expertly negotiating with buyers to maximize
the equity you will walk away with, in the time
frame you desire.
As a property marketing specialist in Tacoma and the surrounding areas, I consider the packaging, pricing, and marketing of your home to be a science. My robust, proven three-tier marketing system is what has allowed past clients to get their homes sold. In the next few pages, I discuss my three-tier strategy for selling your home.
I am available to answer any questions that you may have. Please call me at anytime for advice. I look forward to assisting you.
Tier 1: Packaging Your Home
Step one in my three-tier approach is to accurately determine the most we can sell your home for. Once we've accomplished this, we will look at all of the cosmetic enhancements we can make that cost very little in terms of time and money, and push the limits for an asking price.
1. Pricing. After analyzing comparable home sales in your neighborhood
along with studying market trends we will establish a competitive selling
price, with a keen eye on avoiding overpricing. Homes that are
overpriced stagnate on the market, and give the impression that "there's
something wrong with the property". I will help you establish a
competitive price.
2. Cosmetic enhancements to maximize the competitive price. Once we
have our competitive price, let's push the limits. I am an expert in
identifying value-added cosmetic improvements that are neither
expensive nor time consuming. This includes: Dramatically improving the "curb appeal" of your home.
This includes inexpensive landscaping and quick-fixes to
the exterior of your home that cost very little and can be
implemented quickly.
Ø Beautifying the interior to entice buyers. Quick fixes
include painting, cleaning the walls, carpets, windows,
clutters, and removing furniture as needed so your home
appears larger. Removing excess clothing from
the closets also makes them appear larger. I
will identify those areas for improvement.
Ø Appealing to the buyers senses. We'll create
ample light in your home to make it appear as
large and "open" as possible. Appealing to
buyers senses is incredibly important. We'll
use fresh aromas and soft background music to lure them into the home and make
them comfortable. I'm an expert at identifying
those areas where we can appeal to the
buyer's senses - leave this to me.
Ø Avoiding excess work that will not improve your
return on investment. Many sellers think the
more fix-up work they do, the higher the price they will get. Not so! I
will make sure you do not waste your time or money beyond the
necessary fix-ups. We will focus only on those areas that
will enhance the selling price of your property.
Tier 2: Aggressively Marketing Your Home
SYNDICATION OF YOUR PROPERTY
The most effective strategy for selling your home isn’t necessarily the Multiple Listing Service. Most home sales are carried out agent-to-agent. This means I’ll expose your listing to my network of local real estate professionals and offices. Agents at the real estate board meetings will hear about your property. In other words, I’ll road show your property to other agents and their buyers. I know many other professionals in our market whose buyers have particular needs, and they’ll know about your property. The local real estate community will hear about your new property sale!
ADVERTISING
Your property will be advertised in a number of advertising mediums, including but not limited to:
REALTOR.com, which generates millions of hits every month! Over 90%
of home buyers use the internet to search for homes.
My real estate firm’s heavily trafficked site Windermere.com (3 Million+ hits a
month) as well as my own personal website, www.mytacomahome.com.
Other internet sites used to market your property include but is not limited to:
Google, Yahoo, MSN, Trulia, Craigslist, local television websites, etc…
The weekend edition of the local newspaper. This will be particularly
important because not every buyer is comfortable using the Internet.
The Multiple Listing Service. This is one of the most effective tools for
marketing your home. A listing in the MLS exposes your home to 1,000’s of
agents in multiple counties.
Windermere New Listing Tours and “Invitation Only” Open Houses used
to encourage cooperating agents to show your quality home.
Color flyers and or postcards will be delivered to your neighbors announcing
your home for sale. This is important as neighbors can become your best
sales team.
A Windermere Photo Gallery with up to 20 quality photos. This is normally
the buyers first impression of your home, it should represent your home's
qualities.
My continuous networking with other professional REALTORS selling homes in
your area.
Tier 3: Negotiations and Closing
Once we have smartly package and aggressively marketed your property, the offers start coming in. Here’s where you take full advantage of my expertise in negotiating the highest possible selling price. This includes gathering intelligence on the buyer’s motives, educating you on what to say-and what not to say-and how to act during negotiations, and helping you develop strong counter-offers if necessary. Once you have accepted an offer, I will navigate the entire closing process for you. This will ensure you avoid legal pitfalls and ensure we meet all of our deadlines.
I look forward to brilliantly packaging and aggressively marketing your home. My three-tier marketing plan will ensure we get the highest possible price for your home, in the time frame you desire. Please feel free to call me on the number listed below to help answer any of your questions. I look forward to working with you.
Best Regards,
P.S. An initial consultation comes without cost or obligation to list, but does come with extremely helpful information so that you can make an educated decision.
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